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Sanvardhan

Sanvardhan is Rampur Krishak FPO's flagship initiative.

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Sanvardhan Millet Poshan kits Conceptualized as a "Poshan Kit" by Rampur Krishak FPC are root out to malnutrition with promotion of organic, Millets cluster as well diversified agriculture by providing targeted nutrition to the local population with the help of local farmers.

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The initiative has been landmark in reducing malnutrition in Rampur as part of the "Suposhit Rampur - Ek Pahal" Project.

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Sanvardhan is primarily for the age group of 6 months to 6 years with other initiatives in its umbrella.

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Associated Initiatives include:

Sanvardhan Vocal for Local

Aligning with the Prime Minister's vision of "promoting Vocal for Local" , the Sanvardhan Millet Poshan kits comprises of local agricultural products prepared by the FPC. Targeting the specific nutritional needs, the associated initiatives of Sanvardhan in E-commerce (B2B, B2C, D2C) platforms Amazon, ONDC Mystor and Flipkart.

Success of the project has improved the nutritional status of 93% children within 3-4 months, treating 100000+ beneficiaries without any chemical or processed food, has inspired formulation of more than 100 FPCs, resulted in diversification of corps, enhanced the cultivation area under organic farming and the doorstep delivery to beneficiaries has reduced supply chain complexities.

 

15000+ farmers have got associated with this project, which has enriched the wellbeing of families by linking them with other government schemes as per their economic profits (strength of farmer, Income increase, Self-reliant, Training).

 

Thus, the Sanvardhan initiative of Rampur Krishak FPO is successfully working to achieve the objective: "Flourishing Farmers- Nourishing Tomorrow".   

Project Brief

Genesis:

As per NFHS-4, 5% children in the age of group of <5 years were severely wasted (weight-for-height) in Rampur due to poor socio-economic conditions of parents which led to the children not getting adequate macronutrients.

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In this effect, there are two problems to be solved:

  • Empowering local farmers to produce crops useful for local consumption

  • Eradicating malnutrition among SAM/MAM, Anemic Girls as well as Lactating and Pregnant Mothers

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Product:

A Poshan Kit consisting of millets and local agri-produce was prepared and distributed to the target group.

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Process:

A Pilot Project, in partnership with local administration, was started with 101 SAM children in February 2021. Based on the response, the project was scaled up to 1916 identified SAM children of Rampur in November 2021. Currently, the project aids 3,00,000+ beneficiaries.

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Impact:

  • Nutritional status of 83% children improved within 3 months.

  • Cultivation area under project increased to 720 acres due to promotion of local produce

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